It is essential to publicize a business products and services in the on the television because it will reach a large group of people leading to the creation of new customers as well as a prosperous business. Since the inception and advancement in technology, the internet and the World Wide Web has been majorly advanced into an information source that has attracted many business owners by offering a platform in which they can advertise their products and services to reach a considerable number of people at a go. Many companies in this century have ventured into direct response marketing as a major form of advertising with the aim of selling their products and services to someone that sees this advertisement. The internet is a user-friendly tool because it allows instant satisfaction through making orders, payments as well as delivery.
The companies are able to establish a communication channel between them and their customers on a wide scale which has reduced considerably the time taken by the consumers to communicate with the business. The businesses are able to enhance their image and create awareness on their products which in turn has led to increased sales. Companies save on costs such as holding costs, rental costs and storage costs, when purchase of products is made using credit cards, time taken to carry out purchase transactions is also reduced.
Consumers have always wanted to find everything about a product they intend to buy before buying it. A customer is facilitated by the internet to investigate about a product and know all about it in regard to its prices, this enables him/her to make a good resolution before buying a product, he/she is able to know more about the company and other services offered by them.
Direct response marketing has significantly competed and improved more than old methods of advertising like radio advertising. Significant characteristics are associated with direct response marketing like member registration, opinion polls where consumers are given a chance to give their points of view on services offered and newsletters where businesses direct and inform their members on recent changes.
Different approaches should be accepted for direct response marketing to be actualized. unmistakable information as well as entertaining information should be proposed by the websites used. Customers should be able to access and maneuver the site with ease and should be able to understand it. Comparative advantage against competitors can be achieved when business owners understand information technology and effect current marketing strategies where their consumers can access important services such safe and quick transactions.