Modern marketing is important in coming up with decision affecting numerous companies . Efficiency of digital marketing have been rate thought the high number of customers it can aid in serving within a period of time. Coca Company being an international company has a developed affilojetpack where most of its marketing decisions tends to rely on the number of customers visiting their websites. An example is that both the adverts on website of the company are the same adverts on televisions, as well as YouTube Nevertheless, comparing the advertisement placed on Facebook and readymade websites is next to impossibility. This is because many people prefer Facebook to television and YouTube. Therefore, the marketing department of the coca cola company tends to embrace this fact in launching out their advertisement strategies. Nonetheless, many people argue that with the dynamics of the technological changes evident currently, many people have learned the use of YouTube to watch movies as well as to stream live news from different broadcasting stations in the world. This gives marketing department a chance of transforming the pattern of their advertisements such that one will bump on an advert of Coca Cola Company before viewing their preferred movie on YouTube From the above stated argument, one can note the impact of internet marketing in guiding the marketing decisions of the Coca Cola Company. Thus, the application of the digital promotion concept in making of decisions impacts the decision that the company makes towards relaying of information to its customers that aids in the increment of the sales of the company.
Coca Cola Company and digital technology in marketing are part of the companies operation. This is evident from the constant use of the social marketing in making most of their adverts as well as considering the marketing as a factor when making decisions that concerns marketing of the company. Actually, this has shown a significant change on the sales of the company in the 2016 compared to the other years. Besides, there has been an increase a confirmation that the company is showing a rising trend in development. Another noted result of change is the introduction of new brands in the market that never existed before. Possibility of this scenario emanates from high market share giving it a reason to create other products and introduce them in the market. For instance, the production of Red bull by the Coca Cola Company is an example of new product that have gained an equal competition in the international market leading to an increase in the market share of the company.